A vernissage, marking the opening of an art exhibition, can be quite a challenge when it comes to planning. By answering the questions below, you’ll be able to organize your ideas to make the event a total success.
1. Event planning:
Start by asking yourself what the objective of the vernissage is.
Define the objective, whether it’s to promote the works, foster networking or celebrate an artist.
What’s the ideal date and time?
Choose a date and time perfectly suited to your target audience, to avoid unpleasant surprises.
What’s the perfect venue for the vernissage?
Choose a venue that’s representative of what you’re aiming for, and that will inspire everyone involved.
What works will be exhibited?
Determine which works will be presented at your vernissage, and make sure they are ready for display.
2. Promotion and Execution:
What kind of promotion will you use?
Ask yourself what kind of promotion you’d like to use to raise the profile of the vernissage.
What kind of atmosphere will you create?
Choose a musical and visual ambience that reflects the aesthetic of the works presented, to create a pleasant, communicative atmosphere.
How will you welcome guests?
Plan how you’ll welcome guests, manage registrations, arrange tours and more.
What possible partnerships could you establish?
Explore the possibility of partnerships with local businesses, sponsors or other artists to enhance the visibility of your vernissage.
Have you thought about catering?
Provide drinks and appetizers to create a warm atmosphere and encourage participants to stay longer.
How do you plan to protect the works?
Think about effective security measures to protect the works on display.
3. After the Vernissage:
How will you collect feedback from participants?
Think about effective ways of collecting feedback from participants.
How will you document the vernissage?
Call in photographers to document and immortalize the vernissage, always in an artistic way that will ensure recognition of your work later on.
How will you document the vernissage?
Call in photographers to document and immortalize the vernissage, always in an artistic way that will ensure recognition of your work later on.
How do you plan to maintain the interest of participants after the opening?
Implement a strategy based on understanding your audience through extended exhibitions, online publications or other means.
Answering these questions will help you organize your vernissage quickly and naturally Don’t hesitate to contact Infinity Luxe so that you don’t have to worry about the details involved in planning this type of event, and let us make your audience dream.
