To make your product launch memorable, all you need to do is plan strategically and creatively. The product launch is the last step before success, and is therefore a non-negligible one. It’s important to organize it in such a way as to attract future buyers as well as future contributors, allowing the product to be presented in its best light and making people want to buy it. Discover our ideas for making your product launch a memorable evening.
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Location
Select an appropriate location that is representative of the product and brand. It could be an iconic location, linked with the product’s history, a modern space, your head office and more. However, it’s important to consider the logistics of transportation and guest arrival.
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Choose a theme or concept that matches the product’s identity
To stimulate your guests, choose a theme that is coherent and in line with the product, highlighting the brand’s objectives and values while adding a touch of entertainment and interactivity. Offer a personalized and unique experience, which can only serve to strengthen the emotional bond between customers and the product.
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Tell a story
Give your product a captivating narrative and use narrative elements that will captivate the audience by linking inspiring moments, overcome challenges or characters to your product. Keep your guests stimulated, interactive and entertained.
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Set up animations
Quizzes, games, virtual experiences or promotional items, give your guests the desire to stay and enjoy the event right to the end. Set up sensory experiences that engage your audience’s senses, whether through smells, textures, flavors, visual elements or sounds. Create a multi-sensory experience that reinforces product understanding and impact.
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Invite influencers or celebrities
Inviting well-known personalities with a large audience will help you draw the attention of the media and a different public to your product. This invitation could lead to a possible partnership that will broaden your customer base and make it easier to publicize your product.
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Medias
Work with the media to get coverage. Send out press releases, arrange interviews with journalists or create compelling content to get your name in the public eye. Make sure you provide the media with all the information they need for successful coverage.
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Social medias
Look at social networking platforms and create a campaign during and after the event. Use hashtags, video teasers, find out what sells best and encourage online participation to extend the reach of the launch.
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Interactive engagement
Encourage guest participation by integrating interactive elements such as live polls, Q&A with product creators, test zones and more. Keep them interested right to the end, and hold their attention.
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Music and artists
Set up a DJ or orchestra depending on what you’re aiming for, and bring a relaxed, chilled-out and enjoyable atmosphere to the event. Enlist the services of dancers, singers, bands, fire-eaters and magicians to make your event even more amazing.
These tips will not only help you expand your business plan, they’ll also give you a chance to share and celebrate your future success in style! To help you plan your product launch conscientiously, be sure to read our article on essential questions to ask yourself.
